Look good, while looking better.
Bloo is a bluelight eyewear brand and Tablet app geared towards Gen X Female Professionals. Focused on refined and accessible user experiences, Bloo provides premium eyewear made just for you.
Brand Identity
UX/UI
Results
The Bloo app provides a simple user interface, with accessible and intuitive features. As the user is led from the landing page, they are met with a concise selection of product options. In beginning the customization of the product, their choices are clear and understandable, and any choice that is difficult to visualize is accompanied by written text for further explanation.
Explore the prototype below.
Credits
Typefaces: New Kansas by Newlyn, Poppins by Google
All imagery used for academic purposes.